Mazda Training School

Chivas NBA

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The Brief

Create, produce and deliver shareable video content that showcases the new Mazda 2.

The Concept

As a car packed with distinctive features, developed through industry-leading SkyActiv technology, what better way to showcase the new Mazda 2 than with the Unconventional Training School.

A place where athletes reaching the pinnacle of their respective professions could use the Mazda 2 to achieve never-before-seen physical feats.

Acrobalance, parkour, skateboarding and breakdancing. Athletes across these four disciplines would find a new stage on which to demonstrate and refine their talents, with the Mazda 2 integral to each stunt.

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