We were tasked with creating an impactful animated looping video for the Urban Retreat website.
The Animation
With the creative freedom to build a seamless CGI animation to showcase Urban Retreat’s latest range of health and beauty products.
To highlight the key benefits of their products, we created a series of animated vignettes that flow together into a single, cohesive animation.
In “Powered by Nature,” one of the products is enveloped by an animation of growing plants, emphasising its natural ingredients. For “Clinically Proven,” a key product statistic is revealed within the surface of the cream itself, showcasing its effectiveness. “Certified Cruelty Free” features products arranged from above to form the shape of PETA’s cruelty-free logo, underlining the brand’s ethical stance. In “Recyclable Packaging,” a product bottle melts into a liquid metal animation, symbolising recycling, and reforms into the lid of the next product. The sequence then transitions smoothly into a view of the Urban Retreat spa, highlighting the luxurious services available.
The animation loops seamlessly, providing a continuous and engaging experience for visitors to the Urban Retreat homepage.
