Our task was to craft a compelling campaign for their innovative adjustable glasses, encompassing a television commercial alongside still images tailored for their website and various social platforms.
To achieve this, we devised a succinct yet impactful tagline, “I just…”, capturing the essence of the product’s simplicity.
Seamlessly weaving the brand name into the script multiple times not only reinforced brand recognition but also bolstered its presence. Leveraging a humorous angle on the proliferation of glasses among consumers, we curated a comprehensive array of assets that resonated with the target audience.
The culmination of these efforts resulted in a suite of materials that continues to yield dividends for our client, fostering enduring campaign success.
