Pepsi Max

Chivas NBA

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The Brief

Create, produce and deliver a European digital video campaign that showcases Pepsi Max’s genius take on the UEFA Champions League final, focusing on bringing to life epic volleys in an ingenious way.

The Concept

Inspired by some of the best volleys in UEFA Champions League History…. Welcome to Pepsi Max Volley 360. An arena where 6 football cannons fire footballs at players from any angle, at any speed and at any time. Our athletes, a mix of football freestylers, gymnasts and parkour artists look to score incredible volley after incredible volley. With 35 million views, the campaign has driven incredible engagement with the brand in the run up to the final.

We delivered multiple creative assets for the campaign including teaser edits, 75″ and 30″ versions as well as an immersive full 360 video for Facebook and YouTube.

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