OVO Energy

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The Brief

Produce a series of videos to advertise OVO Energy by positioning the brand as a new, different and more desirable alternative to the big six energy providers.

The Concept

What could you do with £200?’ – A series of videos show how consumers have chosen to use the money they’ve saved in a tangible but quirky and irreverent way. This presents OVO Energy as a different type of energy provider and overcomes consumers’ apathy to switch.

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