Honda sought to create a series of films to highlight the features of their Honda Miimo range. They aimed to produce distinct films tailored to various target markets, from retirees to families. The films needed to be playful and imbue the Honda Miimo with as much personality as the people using it.
To achieve this, we needed several days of uninterrupted sunshine to ensure the Miimo looked its best and wasn’t tackling wet grass. Filming in England was not feasible in March, so we relocated our crew to sunny Spain for a few days of guaranteed good weather.
Each film showcased different characters living on the same street, each with unique needs for their Miimo. One film featured retirees using Miimo to keep their home golf course pristine, while another showed a family enjoying their hobbies as Miimo tended the garden. We captured the versatility of the Miimo and its crucial role in enhancing the residents’ lives.
These films were then deployed on paid social channels, with each version targeting its specific market segment. This approach ensured that each audience saw how Miimo could cater to their particular needs, making the films both engaging and effective in showcasing the product’s benefits.
