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The Brief

Create a series of sophisticated films which showcase the intricate technology behind Gemalto’s digital solutions and services.

The Concept

Shot in an atmospheric studio setting, Gemalto’s products are given life with an ultra-technical animated rendering. Using a presenter to represent the end user, we carefully choreographed hand moves which were later tracked and filled with Gemalto branded graphics.

The middle section of each film takes us into a purely graphical rendering of the ‘unseen’ world of Gemalto. Led by voiceover and defined by hypnotic conceptual animations, the esoteric technical world is given context and presence through breathtaking visuals across the series. Compositing motion graphics onto live action footage is something of a specialism here at Wonderpunch, and provides an excellent visual way to annotate a message seamlessly into the real world.

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