University of Cambridge

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The Brief

Produce a promotional video for the University of Cambridge’s Think Beyond Language initiative.

The Concept

We introduced the Think Beyond Language book into a bored classroom full of students by creating a visual feast of colour and surprise.

When they opened the book or visited the Think website, they were literally shaken out of their slumber by a dramatic explosion of colour, the perfect metaphor for the impact that thinking beyond language can have.

Shot in ultra slow-motion, the end result performed well on the Cambridge website and social media pages.

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