To develop a TV commercial for the premier Formula 1 strategy game, F1 Clash.
The Animation
Given the task to create an exciting TV ad for the game, we started by sketching a dynamic storyboard and animatic, laying the groundwork for our ambitious animation.
From there, we carefully designed an F1 track, added multiple cars, and used a complex nighttime lighting setup to recreate the thrilling atmosphere of a twilight F1 race.
The result is a thrilling 30-second 3D animation that captures the excitement of an entire race. It includes choosing the perfect car and driver, the grid formation, the adrenaline-pumping start, navigating tight chicanes, a pitstop, and a driver’s-eye view with an onboard camera.
