The brief was to design and create a kinetic typography animation for Roche’s annual conference.
Using the typeface and colour scheme of the event, we set about animating the voiceover script. The kinetic typography style is bold and brash, matching the tone of the voiceover artist. Big words crash in, and linking words fly across, all within a moving camera environment. The video achieved it’s aim of getting people excited in anticipation of the event.