The brief was to create a series of videos to introduce the new heating pump system from Grundfos.
Using the Grundfos brand as our starting point, we designed a clean look and feel that helps to explain how their product works. With images of the products at its core, we animated white lines to represent all of the other elements within a heating system.
We produced two product videos including an explanation of how the app works that links the system together and makes it easy to use.
The video is aimed at installers of the pump, so it had to strike the right balance between straightforward explanation and technical detail.